Childhood…What’s changed? Everything and Nothing. SPONSORED

Growing up, at 8:30am on a Saturday morning, you could find me sitting cross legged on the floor, wearing my favorite baseball pajamas, staring up at the console TV. I was halfway through my third bowl of Smurf-Berry Crunch cereal waiting for my favorite cartoon to begin.

“Transformers…more than meets the eye. Transformers…robots in disguise.”

The familiar theme song began. In between bites, I followed along with the cartoon, and tried my best to act out the scenes with my big brother’s Transformers toys, always a little frustrated that the action figures were too complicated for me; They were made for older kids instead.

Childhood is very different now, compared to growing up in the 80’s. Extra sugary Smurf-Berry Crunch was replaced on store shelves long ago for a healthier whole grain counterpart.

I used to have to wait each week to watch Transformers, my son can now turn on his iPad and instantly watch any episode of Rescue Bots he chooses. There also didn’t used to be “big kid” toys, made especially for younger kids, like there are today.

Transformers Rescue Bots High Tide playset, from Playskool Heroes by Hasbro, is the perfect set for the younger Transformers/Rescue Bots fan. The High Tide command center transforms High Tide with the push of a single lever. It also includes several rescue tools and a capture cage with a trap door. The toys are big, durable, and simple. After opening the playset, I fully expected my son, Middle Man (age 6), to be the one most interested in it, I was surprised how much my daughter, the Blonde Bomber (age 4), played with each toy, by herself, over and over again, without needing constant help from an adult.

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At first Blonde Bomber was sad, “They’re toys for boys,” she said. Not five minutes later, she was enjoying them as much as her brother.
Serious concentration.


Nothing frustrated me more as a child, than when a toy wouldn’t work right or was too hard for me to play with. Now, nothing frustrates me more as a parent, than when a toy is too complicated for a child to use without parental assistance. Playskool Heroes by Hasbro nailed this concept.

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Middle Man LOVED that he could play with High Tide, without needing any help from an adult.

In addition to the Transformers Rescue Bots sets, they also have other new toys available designed for young “heroes,” including the Marvel Super Heroes Collection and Jurassic World.

There’s the Marvel Super Heroes Iron Man toy, where your little superhero can lower Tony Stark into his Iron Man armor with lights and sounds for an added effect. Another toy from the Playskool Heroes line is Jurassic World. Either play the role of hero or man-eating dinosaur with this eye-glowing, roaring T-Rex.

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Middle Man enjoyed turning Tony Stark into Iron Man again and again and again AND AGAIN!


If you have a child on the younger side, always wanting to play with “big kid” toys, these toys are a great place to start.

Being a kid these days is better than ever, kids no longer have to sit around waiting for their favorite TV shows, and they have toys available that are just right for them…now if they could just figure out how to get their hands on a bowl or three of Smurf-Berry Crunch all would be right in the world.

While my views and opinions of these products are my own, many thanks to Playskool Heroes, which compensated me for this post, and for encouraging dads and kids to be heroes together.


Stay up to date with Hasbro and Playskool via their social channels:


-Twitter: @HasbroNews

-Instagram: @Hasbro

Finally…shop directly for the toys mentioned above and much more at


Brian "Pete"
Brian "Pete"
Indianapolis Stay-at-Home Dad to three kids, ages nine, six and four. Blogger and monthly print columnist for Indy’s Child, Cincinnati Parent and Dayton Parent magazines. Fifth grade class spelling bee runner-up. Gold Award Winner at the Parenting Media Association Editorial and Design Awards for Best Blog/Blogger.

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