It’s no surprise that kids’ feet grow quickly. On average, children between 0-6 years old grow a half shoe size every 2-4 months!1 Wearing comfortable, properly fitting shoes is really important for those tiny feet that are quickly developing. However, 70% of kids are wearing shoes that don’t fit which can affect their foot health for a lifetime.2
Knowing this, co-founders Carolyn Horner and Eve Ackerley set out to create an easy way to bring the shoe store fitting experience to a parent’s phone. Their startup, Jenzy, helps parents find the best shoes and sizes for a child without the hassle of going to the mall.
With the Jenzy app, shoe shopping is as easy as snapping a photo and picking your favorite shoe. Upon checkout, your child’s feet are matched with the perfect size in that shoe.
How does it work? Once you download and open Jenzy, you snap a photo of your child’s foot to capture the measurements. Next, Jenzy’s e-commerce store will curate a list of shoes that are perfect for your child’s stage of development.
Jenzy partners with over 20 brands that produce high-quality shoes at an affordable price. Recently, Jenzy became the first mobile shoe store to offer all 9 podiatrist-approved kid shoe brands. These are familiar brands like Stride Rite, Pediped and See Kai Run that have been granted the “Seal of Approval” from podiatrists because the footwear is designed with a child’s growing foot in mind.
At checkout, Jenzy’s proprietary matching technology fits your child in the best size based on the specific shoe you purchase. Since each shoe can fit differently, the Jenzy Team may ship you a size 7 in one type of shoe and a size 7.5 in another. In the 10 months since launch, Jenzy’s technology has had considerable success with sending shoes that fit. The process is currently 5x more accurate than other e-commerce platforms in terms of fit accuracy and number of returns!
This summer, Jenzy is expanding the free app to Android and improving the technology to help you stay up-to-date with your child’s foot growth. This means that every few months, Jenzy can notify you when it is time to recheck your child’s shoes to make it easy to reorder bigger shoes!
So, next time kid shoe shopping appears on your to-do list, try out Jenzy! At checkout, you can use INDYS10 for $10 off your first purchase. Happy shopping 👟❤️