202227aug11:00 am3:00 pmPoochella11:00 am - 3:00 pm(GMT-04:00) White River State Park, 801 W Washington St., Indianapolis, IN 46204CategoryFundraising Events,Pets

Event Details

Join Fur The Brand at our FURST POOCHELLA: a festival open to all dogs and ages benefiting dogs & families in the fight against canine cancer! There will be great music, fun activities, food, drinks, photo ops, and plenty of love filling the White River State Park. Because saving lives rocks!

About Poochella

POOCHELLA is Fur The Brand’s largest event yet: a dog-friendly,  all-ages festival featuring live entertainment, fun activities, photo ops, food, cocktails, local vendors, and more! 

All proceeds benefit Fur The Brand’s financial assistance program to help dog families unable to afford the cost of veterinary care. Since our inception in 2020, Fur The Brand has saved 45 lives and dog families from having to say goodbye too soon. Events like POOCHELLA help us raise awareness in our community and enable us to continue making an impact in the fight against canine cancer!


August 27(saturday) 11:00am - 3:00pm(GMT-04:00)


White River State Park

801 W Washington St., Indianapolis, IN 46204

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White River State Park


Fur The Brand

Fur The brand is a women-owned and led foundation on a mission to bring awareness to canine cancer while providing financial assistance to pets who face a cancer diagnosis requiring extensive veterinary care in which their owners are unable to afford. We are on a mission to change the narrative on canine cancer and believe that no owner should have to make the difficult decision to put a pet down or neglect medical needs because of the costs involved.

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