Hamilton Town Center will kick off the holiday season in style when it hosts the annual Holiday Fest Presented by St. Vincent, featuring country star Jerrod Niemann, on November 19 from 4 to 8 p.m. Guests to this annual tradition can enjoy a magic show and performances from Zooperstars, visits with real reindeer, and Storytime with Mrs. Claus before Jerrod Niemann takes the stage. Niemann, a Nashville hitmaker who first rose to fame in 2010 with his smash hit “Lover, Lover”, has toured with some of the biggest names in country, including Keith Urban, Dierks Bentley, and Brad Paisley, and has earned award nominations from the Academy of Country Music, CMT, and others. Following this electrifying performance, Santa will arrive and light the shopping center’s giant tree, sponsored by L&M Gardens. Refreshments, including wine from Mallow Run Winery and beer from Sun King Brewing will also be available. Following his arrival event, Santa will be available for visits daily through December 24. “One of the great traditions of holiday shopping at Hamilton Town Center is the annual family visit to the Simon Santa Photo Experience,” said Lindsey Alltop, director of mall marketing. “I know Santa can’t wait to greet children bringing him their holiday wishes.” The popular Pet Photo Night returns to the Simon Santa Photo Experience at Hamilton Town Center this year. Many pet owners view their pet as an integral member of the family and are just as committed in caring for their pets as their “human” family members. Pet Photo Night will be on Sunday, December 11 at 7 p.m. The 2016 Simon Santa Photo Experience and Pet Photo Night is also sponsored by Universal Pictures Home Entertainment which is celebrating the highly- anticipated release of “The Secret Life of Pets,” available on Digital HD November 22 and on Blu-ray and DVD December 6. Come visit the Simon Santa Photo Experience and receive a fun-filled activity sheet, a custom The Secret Life of Pets holiday headband, and watch highlights from the movie. Guests to every Simon Photo Experience will have another opportunity to share Santa’s heart by making a donation via The Noerr Programs to Save the Children. For nearly 100 years, this non-profit has given underserved children in the U.S. a healthy start, the opportunity to learn and protection from harm. Since this program began five years ago, Noerr has collected over $1,000,000 largely due to the generosity of Simon shoppers. The Simon Santa Photo Experience is again sponsored by The Gymboree Corporation. The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands. About Universal Pictures Home Entertainment Universal Pictures Home Entertainment (UPHE) is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. About Simon Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.